Look inside: title page, table of contents, introduction to the Russian edition by Vladimir Krichevsky, introduction by Jan Tschichold, chapter “The New Look at the World” (in Russian, pages
Jan Tschichold’s The New Typography was first published in 1928 in Germany and in a way became a modern typography manifesto. This very thorough and fascinating work studies numerous theories from social criticism and art history to emerging importance of photography in graphic design. On top of this, the author clearly sets very definite guidelines for the printed material design. The final chapters provide practical instructions on preparing everyday documents, down to choosing the paper size and appropriate typefaces combination.
The book in a dust jacket
This is the first complete edition in Russian. Few chapters were published earlier in a Soviet magazine Poligraphicheskoye Proizvodstvo (“Printing Industry”), 1929.
The introduction to the current edition was written by Vladimir Krichevsky.
Though the standards from the book are out of date and out of use, and the author himself later disowned some of the statements and ideas, The New Typography remains one of the 20th century’s most significant books dedicated to typography and graphic design. This book is essential for graphic designers, type designers, illustrators, typesetters, and others interested in graphic and type design history.
Release date: December 21 2010
After publishing The Elements of Typographic Style (1925) and The New Typography. A Handbook for Modern Designers (1928) Tschichold became a prominent figure in modernist circles. In these works he stated the fundamentals of the Modern movement typography with its functional approach to printing materials design.
During his years in book-making industry Tschichold has designed innumerous German, English, and Swiss publications. Later he abandoned some of the extreme principals stated in his earlier works and supported more traditional approaches.
The book is laid out and typeset in the style of the original German edition of 1928.