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    The making of The New Typography by Jan Tschichold

    Overview   Process   Poster  

    The book is translated and edited. Starting on the layout. The classic approach comes first.

    tsch 01

    Looking for a fresh way of doing it. Setting the text flush left and tightening the linespace.

    tsch 02

    When the book was finished except for the illustrations and final proofreading, the art director decided to redo the whole thing from scratch. Adding that you can not typeset the typography bible in serif, only in sans serif, with titles and page numbers in heavy weights. The resulting edition has almost the same number of pages and amount of lines per page as the original. Even some chapters start from the same page in both editions.

    tsch 05
    tsch 03
    tsch 04

    Pages with DIN standards were first destined for translation and reformatting.

    din 01
    din 02

    Later we decided to leave them as is: with bold frames and in German. They got outdated by now, we have ISO instead of DIN.

    din 03
    din 04

    Approaching the dust jacket. Trying on a standard size DJ.

    cover 03
    cover 04

    Testing the cropped version.

    cover 02
    cover 011
    cover 05

    Designer: You have the layout on your desk. Good to go?

    Art director: Yep.

    Order a design...