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    The Form of the Book by Jan Tschichold

    Second edition, revised

    Overview   Process   Errata   Real Life  

    Chapter “About Typography” (in Russian, pages 18–30, PDF, 657 KB)

    Task: to publish The Form of the Book in paperback format.

    Jan Tschichold (1902–1974) is a reputed European typographer. Very few of those who write about typography and book design (and they are few to start with) can get their message across and share their knowledge as explicitly as Tschichold. He had worked in publishing for over forty years. Having started by discarding outdated ideas, he achieved a lot—educating several generations of book designers. Tschichold himself oversaw the publishing of an impressive number of Swiss and British books.

    Paperback edition is meant to make the most important book by Jan Tschichold accessible to a wider audience. At the same time, the Second Edition corrects errors and misprints found in the First Edition.


    The book in paperback format.

    The Form of the Book is a collection of Tschichold’s major essays, sans those where he condemns typographic ignorance of the time. This work explains why so many publications appear wretched in terms of design. It also teaches to truly appreciate rare, exceptionally well designed volumes. This makes The Form of the Book a must-read for any typographer, publisher, designer, or just about any book lover.

    «

    The work of a book artist is very different from that of a graphic artist. The latter is constantly looking for new visual means of expressing his or her individuality, while the book designer must always serve the words faithfully and tactfully, without ever allowing typographic form to reign over text or to distort its perception. The work of a graphic artist meets momentary requirements and rarely lasts (with the exception of published compilations). The book, however, has to last. The purpose of a graphic artist is self-expression; but the task of a book artist, aware of his responsibility and duty, is disengagement. Those who want to “express the Zeitgeist,” or to “create something new,” should probably avoid working on books. Book typography, strictly speaking, has nothing new to offer.»

    From the article “Graphic art and art of the book”


    Scientific editor and author of the comments, Vladimir Yefimov is a renowned type designer, promoter of typography, chief artist at ParaType, teacher, author of numerous books and articles on type.

    Release date: November 13 2009

    Cast:

    art director
    Artemy Lebedev
    chief typesetter
    Sergey Fedorov
    typesetter
    Zhdan Filippov
    technologist
    Ignat Shametko
    translator
    Ekaterina Shklovskaya-Kordi
    editor in chief
    Katerina Andreeva
    editor
    Nadezhda Moiseeva
    scientific editor
    Vladimir Efimov
    proofreader
    Elena Migalina
    production manager
    Karina Ratiani
    author
    Yan Chikhold

    228 pages
    Number of copies: 2000
    Format: 145×217 mm (5.7"×8.5")
    Paperback
    ISBN 978-5-98062-021-9


    Pages 2–3

    Pages 62–63

    Pages 98–99

    Pages 122–123


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