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    The Form of the Book by Jan Tschichold

    Fourth edition

    Overview   Process   Errata   Real Life  

    Chapter “About Typography” (in Russian, pages 18–30, PDF, 77 KB)

    Task: to publish a new translation of the greatest work on book design.

    Jan Tschichold (1902–1974) is a reputed European typographer. Very few of those who write about typography and book design (and they are few to start with) can get their message across and share their knowledge as explicitly as Tschichold. He had worked in publishing for over forty years. Having started by discarding outdated ideas, he achieved a lot—educating several generations of book designers. Tschichold himself oversaw the publishing of an impressive number of Swiss and British books.

    oblik knigi dust jacket
    oblik knigi cover
    The book in dust jacket and without it


    The Form of the Book is a collection of Tschichold’s major essays, sans those where he condemns typographic ignorance of the time. This work explains why so many publications appear wretched in terms of design. It also teaches to truly appreciate rare, exceptionally well designed volumes. This makes The Form of the Book a must-read for any typographer, publisher, designer, or just about any book lover.

    «

    The work of a book artist is very different from that of a graphic artist. The latter is constantly looking for new visual means of expressing his or her individuality, while the book designer must always serve the words faithfully and tactfully, without ever allowing typographic form to reign over text or to distort its perception. The work of a graphic artist meets momentary requirements and rarely lasts (with the exception of published compilations). The book, however, has to last. The purpose of a graphic artist is self-expression; but the task of a book artist, aware of his responsibility and duty, is disengagement. Those who want to “express the Zeitgeist,” or to “create something new,” should probably avoid working on books. Book typography, strictly speaking, has nothing new to offer.»

    From the article “Graphic art and art of the book”

    Release date: September 30 2008

    Cast:

    art director
    chief typesetters
    typesetters
    illustrator
    technologist
    translator
    editor in chief
    editor
    scientific editor
    proofreaders
    production managers
    author

    228 pages
    Number of copies: 3000
    Format: 144×216 mm (5.6"×8.5")
    Hardcover
    ISBN 978-5-98062-074-5

    oblik knigi 2 3
    Pages 2–3
    oblik knigi 74 75
    Pages 74–75
    oblik knigi 86 87
    Pages 86–87
    oblik knigi endpapers
    Endpapers

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