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    The making of the third edition of Russian Management Model by Aleksandr Prokhorov

    Overview   Process  

    Correcting the misprints.

    russkaya model upravlenia hardcover process 01

    Making the title of the book larger on the title page.

    russkaya model upravlenia hardcover process 02

    Increasing the leading in headings.

    russkaya model upravlenia hardcover process 03

    The art director decides to publish the book in hardcover. Since the second paperback edition was already quite hefty, the chief typesetter chooses Holmen BOOK Cream paper: it has a pleasant texture, nice cream shade and what’s more important, it’s light, which significantly decreases weight of the tome.

    russkaya model upravlenia hardcover process 04

    The print shop asks to keep the volume at 496 pages, which means two openings are now empty. Thinking what to use them for and suggesting two alternatives to the art director: advertising of other books published by the studio or blank pages to write answers to the two infamous questions.

    russkaya model upravlenia hardcover process 05
    russkaya model upravlenia hardcover process 06

    The art director chooses the questions.

    Adding an age restriction sign and a third edition marking on the cover.

    russkaya model upravlenia hardcover process 07

    Checking the content for the third time and preparing the files for printing.



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