• Graphic design
  • JohnFedor burger shop logo

    • OverviewProcess
    to create a logo “at the junction of American culture and Slavic soul.”

    JohnFedor burger shop operates in Gomel, Belarus. The owners promise their customers marble beef hamburgers, store-baked buns and secret recipe sauces.

    The shop is located in a trendy loft where walls are decorated with photos of bearded men and visitors are dressed as if they are on their way from a coworking space to a biennale. Overall, a perfect hipster joint.

    jf logo

    Getting inspired by the unusual contrast: John and Fedor, American burgers and Belarus. Colliding the two names head-on, making an emphasis on the toppings (the guys are proud of them), adding some dynamics and a splash of bright colors.

    The layer-lines of the burger remind of both American and Belarus national flags.

    jf food

    The dynamic and bright logo is memorable and evokes an urgent desire to buy a burger.

    The bright stripes of juicy colors are used as a corporate identity.

    jf girl

    art director

    • Artemy Lebedev


    • Albina Gainullina
    • Anton Krivyakin

    project manager

    • Denis Zhelezny
    Graphic design  Identities  Food  Express design