JohnFedor burger shop logo

• OverviewProcess
Task:
to create a logo “at the junction of American culture and Slavic soul.”

JohnFedor burger shop operates in Gomel, Belarus. The owners promise their customers marble beef hamburgers, store-baked buns and secret recipe sauces.

The shop is located in a trendy loft where walls are decorated with photos of bearded men and visitors are dressed as if they are on their way from a coworking space to a biennale. Overall, a perfect hipster joint.



Getting inspired by the unusual contrast: John and Fedor, American burgers and Belarus. Colliding the two names head-on, making an emphasis on the toppings (the guys are proud of them), adding some dynamics and a splash of bright colors.

The layer-lines of the burger remind of both American and Belarus national flags.

The dynamic and bright logo is memorable and evokes an urgent desire to buy a burger.

The bright stripes of juicy colors are used as a corporate identity.

art director

  • Artemy Lebedev

designers

  • Albina Gainullina
  • Anton Krivyakin

project manager

  • Denis Zhelezny
Graphic design  Identities  Food  Express design