Winston retail outlet interior concept

Overview   Process  

Task: to design a retail outlet interior without using the logo.

In exchange to favorable placement of its products, JTI provides tobacco shops with furniture and equipment. The Studio designed an interior customers will enjoy to be in. The main design element is the reimagined grapheme from the Winston logo.

jti winston w

Release date: November 29 2011


artistic director
art director
project manager
Art. Lebedev Studio would like to thank Zhdan Parfenov for his assistance with the project
jti winston sideview
Stand-alone retail outlet

Layouts of premises of different sizes:

jti winston plan 100
100 m²
jti winston plan 70
70 m²
jti winston plan 50
50 m²

The stand features a promo section for Winston cigarettes

jti winston stellazh front
Promo section layout replicates the pack design

Point-of-sale terminals are equipped with touchscreens.

jti winston cassa terminal
The shape of the terminal’s corners is similar to the shape of the pack

jti winston cassa showcase
Checkout counter has a glass display case for accompanying goods

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