Just Bank corporate identity

Overview   Process  

Task: to develop a name, logo and visual identity for a bank.

Just Bank is a new privately-owned commercial bank lacking any distinctive features. It is just a bank. The studio developed a name, created a logo, designed a visual identity and described them in a guide book.

just bank logo
The main version of the logo

just bank logo black
The black-and-white version

Release date: October 21 2011


art director
project managers

The main features of Just Bank corporate style are simplicity and chastity. The main design elements are the logo and a blank piece of paper.

just bank brandbook 01
Pages of the guide book with the examples of badges’ and business cards’ design

The style doesn’t allow for any decoration—for business documents, presentations and promotional materials only white paper should be used.

just bank brandbook 02
Pages on business documents

just bank documents
It’s serious

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