• Graphic design
  • Just Bank corporate identity

    Overview   Process  

    Task: to develop a name, logo and visual identity for a bank.

    Just Bank is a new privately-owned commercial bank lacking any distinctive features. It is just a bank. The studio developed a name, created a logo, designed a visual identity and described them in a guide book.

    just bank logo
    The main version of the logo


    just bank logo black
    The black-and-white version

    Release date: October 21 2011

    Cast:

    art director
    Artemy Lebedev
    designers
    Taisiya Lushenko
    Aleksandr Bersym
    typesetter
    Nikita Kanarev
    copywriter
    Filipp Shprints
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    project managers
    Anastasia Olkhovskaya
    Aleksandra Nikitina

    The main features of Just Bank corporate style are simplicity and chastity. The main design elements are the logo and a blank piece of paper.

    just bank brandbook 01
    Pages of the guide book with the examples of badges’ and business cards’ design

    The style doesn’t allow for any decoration—for business documents, presentations and promotional materials only white paper should be used.

    just bank brandbook 02
    Pages on business documents

    just bank documents
    It’s serious







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