The making of the Just Bank corporate identity

Overview   Process  

Out of the variants suggested by the copywriter, the art director chooses Just Bank.

Thinking of what can be used as a reference and starting to design the text portion.

just bank process 01

Having decided on the type style, we try to develop the logo layout.

just bank process 02

The art director suggests basing the logo design on the symbol associated with banks—a percent sign.

just bank process 03

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