• Graphic design
  • Kaluga
  • Kaluga region visual identity

    Overview   Process  

    Task: To make a visual identity for the Kaluga region.

    The Kaluga region was formed in 1944 and is a part of Russia’s Central Federal district with a population exceeding one million people. In 2010 the World Organization of Creditors proclaimed it Russia’s most appealing region for investors. The region decided to get a visual identity to support the successful image for investors and citizens.

    kaluga logo
    The main version of the logo

    The logo plays up Kaluga region’s initials in Russian (KO) and a welcoming business climate (OK), while being visually pleasant, modern, and unique at the same time.

    kaluga logo colors
    Missions got color-coded
    ok
    OK

    The visual identity manual provides guidelines on using the logo and choosing colors for different missions.

    Cast:

    art director
    Artemy Lebedev
    designer
    Evgeny Zorin
    type designers
    Taisiya Lushenko
    Elena Novoselova
    typesetter
    Anna Golovina
    editors
    Katerina Andreeva
    Anna Martinevskaya
    secret advisor
    Tatyana Devaeva
    project manager
    Anastasia Olkhovskaya
    kaluga colors circle
    kaluga bbook
    A section of the manual on business stationery
    kaluga docs


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