The Kaluga region was formed in 1944 and is a part of Russia’s Central Federal district with a population exceeding one million people. In 2010 the World Organization of Creditors proclaimed it Russia’s most appealing region for investors. The region decided to get a visual identity to support the successful image for investors and citizens.
The main version of the logo
The logo plays up Kaluga region’s initials in Russian (KO) and a welcoming business climate (OK), while being visually pleasant, modern, and unique at the same time.
Missions got color-coded
The visual identity manual provides guidelines on using the logo and choosing colors for different missions.
© 19952019 Art. Lebedev Studio