Kaluga region visual identity

Overview   Process  

Task: To make a visual identity for the Kaluga region.

The Kaluga region was formed in 1944 and is a part of Russia’s Central Federal district with a population exceeding one million people. In 2010 the World Organization of Creditors proclaimed it Russia’s most appealing region for investors. The region decided to get a visual identity to support the successful image for investors and citizens.

kaluga logo
The main version of the logo

The logo plays up Kaluga region’s initials in Russian (KO) and a welcoming business climate (OK), while being visually pleasant, modern, and unique at the same time.

kaluga logo colors
Missions got color-coded

The visual identity manual provides guidelines on using the logo and choosing colors for different missions.


art director
type designers
secret advisor
project manager
kaluga colors circle
kaluga bbook
A section of the manual on business stationery
kaluga docs

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