• Graphic design
  • Kaluga
  • The making of the Kaluga region visual identity

    Overview   Process  

    Opening the project. Drafting some sketches based on key words.

    kaluga process 1

    More sketches with the region’s initials as the backbone.

    kaluga process 02

    Working further on the most promising concept of a comet-keychain made of the letters K and O.

    kaluga process 3
    kaluga process 4

    Meanwhile, incorporating traditional Kaluga ornaments.

    kaluga process 5

    During the process some symbols came to surface: a rocket, a star, an Olympic torch, a flower, and a man.

    kaluga process 6

    Picking colors for region’s missions.

    kaluga process 7

    Developing comet-keychain.

    kaluga process 8

    Traveling to Kaluga to present our ideas to the customer. Lebedev believes it was the most productive conversation with the client for the whole project. The meeting lasted three hours.

    The keychain got approved. Working on shape, proportions, type.

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    kaluga process 11

    Designing business stationery.

    kaluga process 11 1
    kaluga process 11 2

    After a month’s worth of work the customer decided to ditch the chosen design as unfitting. Starting from scratch. Looking for a new solution, re-evaluating the old ones again.

    kaluga process 13
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    Designer comes up with a new offer: OK?

    kaluga process 12

    Art director: OK.

    The customer: OK.

    The final version gets polished, presented, and approved.

    kaluga process 16
    kaluga logo life 1
    kaluga logo life 2

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