La Même clothing logo

• OverviewProcess
to come up with a logo for a clothing brand.

La Même is a brand of clothing for the entire family in a shared style. In some families, parents and children dress alike on purpose: dad in a striped shirt, mom in a striped blouse and their child in a striped sailor suit. La Même offers exactly this kind of matching items.

An elegant logo for the brand was developed at the studio.

Clothes are delivered in an expensive-looking monogrammed cardboard bag. The logo looks smart and makes the packaging more chic.

Finding an unexpected visual metaphor of unity. Family is a house with three main rooms: mother, father and their child. Three syllables, three pairs of letters.

la meme final

Going with strict black for color and adding air. The elegant logo adorns clothes, business cards and souvenirs.

art director


project manager

Graphic design  Identities  Express design  Fashion