La Même clothing logo

• OverviewProcess
to come up with a logo for a clothing brand.

La Même is a brand of clothing for the entire family in a shared style. In some families, parents and children dress alike on purpose: dad in a striped shirt, mom in a striped blouse and their child in a striped sailor suit. La Même offers exactly this kind of matching items.

An elegant logo for the brand was developed at the studio.

Clothes are delivered in an expensive-looking monogrammed cardboard bag. The logo looks smart and makes the packaging more chic.

Finding an unexpected visual metaphor of unity. Family is a house with three main rooms: mother, father and their child. Three syllables, three pairs of letters.

Going with strict black for color and adding air. The elegant logo adorns clothes, business cards and souvenirs.

art director

  • Artemy Lebedev


  • Anton Krivyakin

project manager

  • Denis Zhelezny
Graphic design  Identities  Express design  Fashion