• Graphic design
  • Logo and visual identity for Lale kids’ TV channel

    Overview   Process  

    Task: to develop a logo and visual identity for a children’s TV channel.

    Lale is the first Crimean Tatar TV channel for children open in Ukraine on June 1, 2013. The shows created by children themselves are broadcasted in Crimean Tatar, Ukrainian, and Russian. A bright logo and playful visual identity were developed in the studio for the project.

    lale channel logo
    The channel’s signature element

    The channel’s name translates from Krimean Tatar as tulip. The logo demonstrates a straightforward take on the name while also leaving room for imagination.

    lale logo
    The main logo

    Flexible and expressive, the logo sets playful mood for the rest of the visual identity: it can morph, transform, and break down to separate building blocks, but always remains recognizable, whether on screen, products, ads, navigation, or documents.

    Release date: June 14 2013


    art director
    technical designer
    project manager
    lale on air
    Get ready, we are going on the air
    lale flags
    Advertising posters inform the public the new channel has sprouted
    lale girl
    Any media naturally and seamlessly transforms into a branded piece
    TV logo screens

    Despite its fun, carefree mood, Lale visual identity works well with corporate stationery and other office items.

    lale documents
    Non-tedious letterheads and such

    lale poster
    Advertising posters inform the public the new channel has sprouted

    lale kids

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