Logo and visual identity for Lale kids’ TV channel

Lale is the first Crimean Tatar TV channel for children open in Ukraine on June 1, 2013. The shows created by children themselves are broadcasted in Crimean Tatar, Ukrainian, and Russian. A bright logo and playful visual identity were developed in the studio for the project.

The channel’s signature element

The channel’s name translates from Krimean Tatar as tulip. The logo demonstrates a straightforward take on the name while also leaving room for imagination.

The main logo

Flexible and expressive, the logo sets playful mood for the rest of the visual identity: it can morph, transform, and break down to separate building blocks, but always remains recognizable, whether on screen, products, ads, navigation, or documents.