• Graphic design
  • The making of the logo and visual identity for Lale kids’ TV channel

    Overview   Process  

    Naturally, the flower-child idea comes first.

    lale process 01

    Choosing an option to present to the customer.

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    Nope.

    Searching for other concepts while trying to improve the first one.

    lale process 03

    Selecting and showing to the client.

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    Another no. Keep on thinking.

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    At this time, another designer comes from a vacation at a mandarin-absinthe paradise land.

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    Art director picks two variants. Presenting them.

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    The customer chooses the tulip. Developing the concept.

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    Deciding against too many different colors to keep it bold and simple.

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    Testing the identity’s flexibility and thinking on TV logo screens.

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    Working on outdoor advertising.

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    It’s time! We need the real kids.

    Bringing a photographer in and inviting children to the studio.

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    Photoshooting.

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    Carefully sieving through the photos and placing them to the layouts.

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    The visual identity all came together. Laying out the corporate stationery really quick and turning the TV on.


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