• Graphic design
  • Leibstandarte
  • Logo   Visual identity  

    Leibstandarte visual identity

    Overview   Process  

    Task: to make a visual identity out of a logo.

    The bold avant-garde Leibstandarte logo craved for further development and visual support. The studio designed a visual identity, a full set of documentation and sample ad layouts for various advertising media, and put together a brandbook.

    leibshtandart brandbook logos
    The simplified version of the logo—without the mark

    Release date: January 26 2011

    Cast:

    art director
    Artemy Lebedev
    designers
    Vladimir Zotov
    Maksim Milko
    Tatyana Devaeva
    copywriter
    Aleksandr Shtefanets
    typesetter
    Anna Golovina
    editor
    Katerina Andreeva
    project managers
    Anastasia Olkhovskaya
    Vladislav Kalkaev

    For decorating the print collateral and various surfaces, we created patterns based on military shoulder boards design and the company’s logo.

    leibshtandart brandbook pattern
    Distinctive patterns

    Corporate colors are also derived from the logo.

    leibshtandart brandbook colors
    Rich corporate palette

    Apart from a full set of business documents and stationary, we designed the specific antique dealer attributes: covers for valuable items, folders and evaluation forms.

    leibshtandart documents
    Documentation and stationary

    leibshtandart case
    Antique protecting cover

    leibshtandart picture
    A stylish masterpiece

    Leibstandarte advertising materials are addressed to true collectors.


    leibshtandart advertising
    The link of times


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