The making of the Leibstandarte visual identity

Thinking of the direction. Deciding on the elegant simplicity. Trying different typography and layouts.

Deciding to decorate the stationary and documentation based on military shoulder boards design to visually support the logo. Trying different color schemes.

Making sketches, choosing the best color combinations.

Developing the idea with the link of times for ad layouts.

At the same time working on ad dummies for different media. The starting point is the same—simplicity.

Going back to bright color blocks and the link of times idea.

Working drafts of the corporate notebook design.

Different variants of the sign design: from a lightbox to videopresenations.