Logo   Visual identity  

The making of the Leibstandarte logo

Overview   Process  

A shako was a really good idea for the logo, definitely a keeper.

leibshtandart logo process 1

Choosing style and perspective.

leibshtandart logo process 2

Looking for a type contemporary to shako. Preparing a “woodcut” illustration.

leibshtandart logo process 3
leibshtandart logo process 4

The woodcut did not make the cut, studying other options.

leibshtandart logo process 5

Shoulder straps, medals, weapons.

leibshtandart logo process 6
leibshtandart logo process 7
leibshtandart logo process 8
leibshtandart logo process 9

All of the above forms a shako.

leibshtandart logo process 10

Indeed, a shako is best for this job. Perfecting the shape.

leibshtandart logo process 11
leibshtandart logo process 12
leibshtandart logo process 13

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