• Graphic design
  • Lider FM radio station logo and visual identity

    Overview   Process  

    Task: to develop a logo and visual identity for a radio station.

    Leader FM is a music and news radio station which broadcasts in the Crimea region. The studio developed the star logo, visual identity, and the slogan.

    lider logo 01
    lider logo 02
    There are two versions of the logo: basic and “radiant



    Release date: June 17 2013

    Cast:

    art director
    Artemy Lebedev
    designers
    Evgeny Zorin
    Darya Anikeeva
    type designer
    Taisiya Lushenko
    typesetter
    Anna Golovina
    copywriter
    Aleksandr Shtefanets
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    project manager
    Olga Kallaur
    lider logos
    Additional logo flavors for every occasion

    Bright and colorful patterns add variety to the corporate style.



    lider documents
    Stationery in all its glory

    The manual provides full instructions on how to use radio station’s visual identity, stationery, and to properly present corporate gifts.


    lider guidelines logos
    lider guidelines logo colors
    Brand book pages dedicated to the logo
    lider guidelines secret
    The hidden section talks about the secret element of the visual identity
    lider guidelines disk and microphone
    Pages about the disc and the microphone


    lider souvernirs
    Stellar souvenirs
    lider star
    Star of the show


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