Visual Identity   Website Main Page  

The making of the visual identity

Overview   Process   Real Life  

Drawing inspiration from the fashion industry grandeur.

look vip identity process 01

Studying the case in search of a concept.

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Designer: A natural beauty with a dark industrial twist: it’s a fashion world, baby. Add all sorts of a closed-door club attributes like Mayan symbols and such.

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Art director: Keep going.

Designer: Blue blood.

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Art director: Freakish.

Designer: A glamorous gloom of a sort. Say, blue vein-vessels fashioned after “modern” 3D sculpture, projecting from the center of blood circulation—our fashion website—like tree branches. A shot of blue blood available by a VIP-pass only. And those bluish chicks getting half-priced Dolce vein injections. The brands are in our bloodstream.

Art director: I’m not buying into it.

Designer: Let me present to our fashion-aware customers a theme of multiple mirror reflections. An exponentially vip-vip-vip experience. Corporate stationery featuring refraction graphics and multiply reflected models on the website and banners.

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Art director: Not bad.

Developing the theme into a full-blown visual identity.

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Hand-polishing the corporate typeface’s outlines and seams. All set for the show!

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Photo shooting various accessories for the project’s page.

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Order a design...