Lova jewelry stores logo

Task: to combine expensive and imitation jewelry in an identity.
People are tired with thick bracelets with gemstones and massive rings with the 585 mark on it. They want beauty, fun, entertainment and debauchery.


The author’s style, mood, emotions, feelings, the gold melds together Nice and Kazantip. Combining evryday life and lukhars like this is an art. Just like creating a matching logo.

lova type

ЛО is Russian, VA is English. Simple Arial and snobbish Didot. The combination is pretty traditional for the studio, which is what the people like so much.

lova squares

lova price

lova face

lova poster
lova final

art director


project manager

Made in 5 days
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