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Artemy Lebedev
§ 124. LogotypesDecember 4, 2005 |
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The printing term logotype that first came into use in the early 19th century was originally used as a synonym of ligature, i.e. a character combining two or more characters. |
Greek λόγος, word; τύπος, form, image Late Latin ligatura, tie, bond |
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By the second half of the nineteenth century the word “logotype” was used to signify any text cliché, for example, a newspaper title that didn’t have to be typeset anew every time. |
 Logotype of the Trade and Industrial Newspaper. (1918?) From the collection of I. Mikhailov |
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In the 20th century logotype came to signify anything: typeface, sign, and their combination. |
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