Logo and visual identity for May Market supermarket chain

Overview   Process  

Task: to design a logo and visual identity for a grocery store chain.

May Market is a chain of supermarkets selling food and household items located throughout the residential areas of Moscow and its suburbs. The logo and visual identity for the chain were developed at the studio.

may logo
Main logo

The lovely young girl represents the warm and cozy atmosphere of small stores, and natural patterns emphasize the freshness of products.

Release date: May 06 2015


artistic director
art director
type designers
project managers
may grass
New harvest

The patterns of a meadow and a birch grove adorn store windows and look different in different lighting.

may day
may night
Store at day and night

The rules for using the logo and patterns are put together in a guidebook.

may bb text
Double-page spread on the proportions of the text and graphic portions of the logo

may bb pattern
Double-page spread on the corporate pattern

may girl

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