• Graphic design
  • Mega
  • The making of the Megacard pocket booklet

    Overview   Process  

    Meditating on the design concept.

    mega megacard booklet process 01

    Trying to position the text and reuse the style of the advertising campaign.

    mega megacard booklet process 02
    mega megacard booklet process 03

    In reality there will be twice as much text. Changing the dimensions of the booklet.

    Trying to find a place for the card itself. The booklet gets a special pocket.

    mega megacard booklet process 04

    We need a useful feature of some sort to stop users from throwing away the booklet the minute they have a chance.

    Placing a mnemonic device for writing down the pin code on the second page.

    mega megacard booklet process 05

    Adjusting the details.

    mega megacard booklet process 06

    Presenting the booklet to the client.

    mega megacard booklet process 07

    We’ve chosen the right direction. Starting to tidy up the layout.

    mega megacard booklet process 08
    mega megacard booklet process 09
    mega megacard booklet process 10

    Deciding to cheer up the booklet by adding a background and some illustrations.

    mega megacard booklet process 11

    An idea comes up to use the fact that users flip the booklet while reading and to make day and night backgrounds.

    mega megacard booklet process 12

    The client is in doubt. Working further on the background and the illustrations.

    mega megacard booklet process 13
    mega megacard booklet process 14

    Art director: I really liked the day and night idea. Let’s bring them back. We can also try to add some animals.

    Drawing the animals.

    mega megacard booklet process 15

    And populating the booklet with them.

    mega megacard booklet process 16

    Client: I’m all right with the night and day idea, but the animals, they’re just too much. The phone number at the bottom looks odd, too.

    Evicting all the animals, refining the illustration and correcting layout details.

    mega megacard booklet process 17
    mega megacard booklet process 18
    mega megacard booklet process 19
    mega megacard booklet process 20

    Making the final batch of corrections.

    mega megacard booklet process 21

    Preparing the booklet for print and sending it to the press.



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