• Graphic design
  • Mega
  • The making of the Don’t Fight campaign for Megacard

    Overview   Process  

    Figuring out how to illustrate the Megacard reward program’s main benefit: you shop to collect points to pay for your future purchases.

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    Simplifying.

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    Checking out the concept in its designated environment.

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    Moving the text down to bring the main focus to the products. Subtitles loose legibility, calling for further text rearrangement.

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    Reformatting the text into direct speech to spark the interest. Searching for and finding the optimal text-to-graphics relative placement.

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    Scaling the items down at least twice their original size and blowing the text up.

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    A decision is made to make four billboards, one for each season.

    Photoshooting the apparel.

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    Selecting, placing into the layouts, testing.

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    The customer disapproves of the black dress and women’s sweater. Retouching the sweater and recoloring the dress.

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    Introducing accessories.

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    The sweater is a reject, after all. Looking for a replacement. Organizing another photo session. A yellow trench will do.

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    Processing the images and taking extra pictures of colars and sleeves inside out.

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    All set.


    Order a design...