Menu of the Week culinary project logo
Menu of the Week is an original culinary internet project that comprises a website, themed groups in social networks and an educational online course. The aim of the project is to help women organize a system of home cooking saving time, energy and money. A clear and easily readable logo reflecting the nature of the project was created at the studio.
The text portion on the logo is overlaid on top of a background made of seven cards, the project’s signature fridge magnets with recipes for every day. The outlines of the logo resemble a thought bubble and symbolize choosing what to cook today.