Menu of the Week culinary project logo

• OverviewProcess
Task:
to create a logo for an internet project on home cooking.

Menu of the Week is an original culinary internet project that comprises a website, themed groups in social networks and an educational online course. The aim of the project is to help women organize a system of home cooking saving time, energy and money. A clear and easily readable logo reflecting the nature of the project was created at the studio.


The logo


The text portion on the logo is overlaid on top of a background made of seven cards, the project’s signature fridge magnets with recipes for every day. The outlines of the logo resemble a thought bubble and symbolize choosing what to cook today.

Ingredients that can be found in any kitchen




art director

  • Artemy Lebedev

designer

  • Aleksandr Strelkov

project manager

  • Denis Zhelezny
Graphic design  Identities  Food  Express design