Menu of the Week culinary project logo

• OverviewProcess
to create a logo for an internet project on home cooking.

Menu of the Week is an original culinary internet project that comprises a website, themed groups in social networks and an educational online course. The aim of the project is to help women organize a system of home cooking saving time, energy and money. A clear and easily readable logo reflecting the nature of the project was created at the studio.

The logo

The text portion on the logo is overlaid on top of a background made of seven cards, the project’s signature fridge magnets with recipes for every day. The outlines of the logo resemble a thought bubble and symbolize choosing what to cook today.

menunedeli set
Ingredients that can be found in any kitchen

menunedeli kit

menunedeli magnets

art director

project manager

Graphic design  Identities  Food  Express design