Mettle logo

• OverviewProcess
Task:
to create a logo for an accessories company.

Mettle produces leather bags and backpacks, suitcase covers and other travel accessories. A strict and laconic logo embodying the company’s approach to design was created at the studio.




The logo


The symbol’s outline resembles a shield that symbolizes the safety of personal belongings and luggage in Mettle’s bags, backpacks and covers.

art director

  • Artemy Lebedev

designer

  • Vladimir Pavlenko

type designer

  • Nikolay Nedashkovsky

project manager

  • Denis Zhelezny
Graphic design  Identities