Ministry of Culture of Moscow Oblast logo and corporate identity

• OverviewProcess
Task:
to develop a modern corporate identity.

The Ministry of Culture of Moscow Oblast is a central executive body of the government of special competence which is responsible for preservation, use and promotion of architectural landmarks and objects of cultural heritage in Moscow Oblast. A modern corporate identity with strong historical and cultural roots was created for the Ministry at the studio.

Primary logo

The Ministry’s logo is a stylized image of a country estate on a dynamic background whose outline resembles Moscow Oblast borders. The logo also resembles a dense and shady manor park. The deep burgundy and rich red colors symbolize the cultural heritage of the Oblast, while the green represents the beauty of its nature.

Additional versions of the logo

Based on the background, a pattern was created for use in the design of business documents and printed media.

Folder, envelopes and letterheads

The set of corporate pictograms includes icons for events, places and objects that can be used in navigation projects.



Places and events

Rules for the use of the logo and all elements of the Ministry’s corporate identity are given in a style guide.

art director

  • Artemy Lebedev

designer

  • Vladimir Pavlenko

type designer

  • Ksenia Erulevich

illustrator

  • Lizaveta Romantsova

typesetter

  • Yaroslav Bondarenko

project manager

  • Olga Kallaur