The making of the Ministry of Culture of Moscow Oblast logo and corporate identity

Overview• Process

Sketching the first ideas.

Continuing the search.

Settling on one design.

Finalizing and giving a presentation.

Client: We suggest to replace the green color with noble burgundy. Our associations: color of the Kremlin walls, theater curtains, color of theater seats, country manor interior, antique book binding, Moscow sunsets...

Developing the chosen direction.

Coming up with style-defining pictograms and demonstrating to the client once again.

All that’s left is to choose the final shape and the color.

The logo is chosen, the pattern is drawn, the icons are created, time to assemble a more serious and modern brand book. Typesetting letterheads, envelopes, folders and souvenir products.

Done!