• Graphic design
  • 1.0   2.0  

    Construction site appearance for Moscow

    Overview   Process   Clone  

    Task: to start changing the attitude of Muscovites towards improvement of their own city.

    Moscow has finally acknowledged the need to speak the human language to its own citizens. By the request of the city administration the studio developed a new way of communication and prepared a range of universal stylistic tools that allow to talk to Muscovites about the importance of construction in an easy, understandable and pleasant way.

    moscow construction doroga
    On road construction

    To turn construction sites from a source of frustration to understandable and potentially useful objects, simple and clear messages were created for all types of construction projects, helping communicate their importance for the city and its residents.

    moscow construction iskusstvo
    On cultural objects construction
    moscow construction metro
    On Metro construction
    moscow construction finish
    On sport center construction

    The messages are typeset for any city advertising media.

    Release date: August 28 2013


    art director
    secret adviser
    project managers
    moscow construction poliklinika
    City format
    moscow construction zabor
    Road fences
    moscow construction yaroslavka
    Billboard with site information

    Principles of slogan wording, typography, use of typefaces and backgrounds, typesetting, and combining different information modules are all laid out in a detailed guide.

    moscow construction bb moduli
    moscow construction bb verstka
    moscow construction bb in use
    Opening of the guide on types of information modules
    moscow construction in use zabor 01
    moscow construction in use zabor 02
    Coming soon to all construction sites in Moscow

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