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Construction site appearance for Moscow

Overview   Process   Clone  

Task: to start changing the attitude of Muscovites towards improvement of their own city.

Moscow has finally acknowledged the need to speak the human language to its own citizens. By the request of the city administration the studio developed a new way of communication and prepared a range of universal stylistic tools that allow to talk to Muscovites about the importance of construction in an easy, understandable and pleasant way.

moscow construction doroga
On road construction

To turn construction sites from a source of frustration to understandable and potentially useful objects, simple and clear messages were created for all types of construction projects, helping communicate their importance for the city and its residents.

moscow construction iskusstvo
On cultural objects construction
moscow construction metro
On Metro construction
moscow construction finish
On sport center construction

The messages are typeset for any city advertising media.

Release date: August 28 2013


art director
secret adviser
project managers
moscow construction poliklinika
City format
moscow construction zabor
Road fences
moscow construction yaroslavka
Billboard with site information

Principles of slogan wording, typography, use of typefaces and backgrounds, typesetting, and combining different information modules are all laid out in a detailed guide.

moscow construction bb moduli
moscow construction bb verstka
moscow construction bb in use
Opening of the guide on types of information modules
moscow construction in use zabor 01
moscow construction in use zabor 02
Coming soon to all construction sites in Moscow

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