• Graphic design
  • 1.0 2.0

    Moscow construction site appearance concept 2.0

    • OverviewProcess
    Task:
    to improve fencing modules.

    The city construction site design concept created at the studio aims to explain the importance of construction work to people and decrease their frustration with temporary inconveniences. The second version adds photographs of construction stages and completed objects and combines graphics and slogans with a rhythmic pattern.

    Fencing module structure

    Several types of modules with various content were created allowing their use in areas with uneven terrain and broken perimeter. Long modules are used for straight stretches of fencing while short modules are employed at bend points.

    moscow construction2 fence

    Variety of modules will keep pedestrians entertained

    The concept can be applied to any urban media.

    moscow construction2 ads

    City format and billboard

    Guidelines for creating slogans, typography, typesetting and combining information blocks are given in a detailed guide.

    moscow construction2 guideline 01
    moscow construction2 guideline 02
    moscow construction2 guideline 03

    art director

    • Artemy Lebedev

    secret advisor

    • Еrken Kagarov

    designer

    • Aleksandr Karavaev

    designer and typesetter

    • Igor Gorelyshev

    chief typesetter

    • Iskander Mukhamadeev

    typesetter

    • Nikolay Nedashkovsky

    editor

    • Anna Potapkina

    project manager

    • Svetlana Kost