Moscow city design code

Overview   Process   Documents  

Task: to organize signage placement in the historical part of the city.

Commissioned by the Moscow Architecture & City Development Committee and its Head Architectural Planing Division, the studio has developed an advertising and information placement concept for the city’s eleven historical downtown streets. The concept is accompanied by a style handbook.

Release date: June 19 2013


artistic director
Artemy Lebedev
art director
Еrken Kagarov
Iskander Mukhamadeev
Sergey Steblina
Filipp Luschevsky
Nikita Nikitin
Maryam Nazarova
technical designer
Denis Vidyakin
Anna Potapkina
project manager
Vsevolod Ivanov

From the Moscow Architecture and City Development Committee:

Petr Klimov
Oksana Ovadyuk
secret advisors
Sergey Kulikov
Yulia Kondrateva
project manager and architect
Grigory Yushin

The project was initiated by the order of Moscow Mayor Sergey Sobyanin.

Art. Lebedev Studio wants to thank the Moscow Chief Architect Sergey Kuznetsov and Vice Chair of the Moscow Architecture and City Development Committee Tatiana Guk for their trust, total support, and direct involvement with the project.

The handbook covers general recomendations for installing various structures on the front of the buildings, as well as examples of pleasant signage layout for each building on the following streets: Bolshaya Dmitrovka, Petrovka, Kuznetsky Most, Rozhdestvenka, Tverskaya, 1-ya Tverskaya-Yamskaya, Bolshaya Sadovaya, Vozdvizhenka, Novy Arbat, Stoleshnikov Pereulok, and Kamerghersky Pereulok.

mka design code 01
Pages from the signage guide on consequences of treating facades carelessly
mka design code 02
On decorative panels

The code’s purpose is to improve the Moscow historical center appearance and to simplify the new signage approval process.

mka design code 03
mka design code 04
mka design code 05
mka design code 06
mka design code 07
On different structures and their installment

The project is launched in pilot mode.

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