Signage placement throughout the Moscow historical downtown guide (in Russian, PDF, 9,7 MB)
Commissioned by the Moscow Architecture & City Development Committee and its Head Architectural Planing Division, the studio has developed an advertising and information placement concept for the city’s eleven historical downtown streets. The concept is accompanied by a style handbook.
Release date: June 19 2013
From the Moscow Architecture and City Development Committee:
project manager and architect
The project was initiated by the order of Moscow Mayor Sergey Sobyanin.
Art. Lebedev Studio wants to thank the Moscow Chief Architect Sergey Kuznetsov and Vice Chair of the Moscow Architecture and City Development Committee Tatiana Guk for their trust, total support, and direct involvement with the project.
The handbook covers general recomendations for installing various structures on the front of the buildings, as well as examples of pleasant signage layout for each building on the following streets: Bolshaya Dmitrovka, Petrovka, Kuznetsky Most, Rozhdestvenka, Tverskaya,
The code’s purpose is to improve the Moscow historical center appearance and to simplify the new signage approval process.
The project is launched in pilot mode.