Logo and corporate identity for Genplan Institute of Moscow

Overview   Process  

Task: to develop a corporate identity for a major state research center.

The Scientific Research and Design Institute of the General Plan of Moscow (Genplan Institute of Moscow) consists of around 30 scientific, engineering and administrative units that carry out pre-drafting, design, research, lawmaking, regulatory and procedural work, create databases and information systems, publish materials and provide various services in the area of urban planning covering long-term development needs of the capital and the region. A logo and a corporate identity inspired by Moscow and Russian avant-garde were created at the studio for the institute.

Planning is also an art

Release date: March 28 2014


artistic director
art director
type designer
project manager

At the core of the logo is an extremely simplified Suprematism-inspired map of Moscow. The plastic of letters in the logotype is characteristic of mid-20th century Moscow architectural typography.

genplan logo varieties
The main, two-colored and monochrome logos for various tasks

Two color schemes—a strict and a bright one—were developed for use on various printed materials of the institute. All elements of the corporate identity—the logo and it’s versions, corporate colors, typefaces and business documentation—are described in a brief guide.

genplan logo bb english
Opening of the guide on the English version of the logo
genplan logo bb blank
Opening about the corporate letterhead and ways to ensure documentation security

genplan left lines
genplan right lines2
genplan logo bb bright
Opening on the bright corporate colors

genplan logo things
All according to plan

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