• Graphic design
  • Logo and corporate identity for Genplan Institute of Moscow

    Overview   Process  

    Task: to develop a corporate identity for a major state research center.

    The Scientific Research and Design Institute of the General Plan of Moscow (Genplan Institute of Moscow) consists of around 30 scientific, engineering and administrative units that carry out pre-drafting, design, research, lawmaking, regulatory and procedural work, create databases and information systems, publish materials and provide various services in the area of urban planning covering long-term development needs of the capital and the region. A logo and a corporate identity inspired by Moscow and Russian avant-garde were created at the studio for the institute.

    Planning is also an art

    Release date: March 28 2014


    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    Evgeny Zorin
    type designer
    Taisiya Lushenko
    Mart Abramzon
    Katerina Andreeva
    project manager
    Svetlana Kost

    At the core of the logo is an extremely simplified Suprematism-inspired map of Moscow. The plastic of letters in the logotype is characteristic of mid-20th century Moscow architectural typography.

    genplan logo varieties
    The main, two-colored and monochrome logos for various tasks

    Two color schemes—a strict and a bright one—were developed for use on various printed materials of the institute. All elements of the corporate identity—the logo and it’s versions, corporate colors, typefaces and business documentation—are described in a brief guide.

    genplan logo bb english
    Opening of the guide on the English version of the logo
    genplan logo bb blank
    Opening about the corporate letterhead and ways to ensure documentation security

    genplan left lines
    genplan right lines2
    genplan logo bb bright
    Opening on the bright corporate colors

    genplan logo things
    All according to plan

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