• Graphic design
  • 2014   2015  

    Logo and visual identity for New Year celebrations in Moscow

    Overview   Process   Real Life  

    Task: to develop a logo and a visual identity for New Year celebrations in Moscow.

    The Best Winter City is a New Year festival which takes place on streets, boulevards and parks of Moscow. By request of the Department of Culture of Moscow, the studio created a logo and a visual identity for festive decoration of the city and of all New Year events.

    Winter calligraphy fairy tale

    The light and transparent logo hints at garlands, streamers, whirling snowstorms, traces of skates on ice and frost flowers on window panes while its shape resembles a New Year ornament.

    New Year motifs

    Release date: November 21 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    designer
    Darya Anikeeva
    calligrapher
    Marina Maryina
    typesetter
    Filipp Luschevsky
    editors
    Anna Potapkina
    Aleksandr Nosikov
    project managers
    Olga Kallaur
    Andrey Dyakov
    The studio wishes to thank Anna Kovalevskaya and Ekaterina Pronicheva for their help with the project
    Openwork border with themed pictograms

    Elegant monochrome elements—the logo, the pattern, the border, vignettes and pictograms—beautifully blend with bright and cheerful color accents that radiate the New Year spirit.

    Warming raspberry

    The guidebook contains information about the use of all style elements and recommendations on decoration of various city media.

    The opening on colors
    The opening on using patterns on billboards
    The opening on stage decoration during festive concerts




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