• Graphic design
  • 2014   2015  

    Logo and visual identity for New Year celebrations in Moscow

    Overview   Process   Real Life  

    Task: to develop a logo and a visual identity for New Year celebrations in Moscow.

    The Best Winter City is a New Year festival which takes place on streets, boulevards and parks of Moscow. By request of the Department of Culture of Moscow, the studio created a logo and a visual identity for festive decoration of the city and of all New Year events.

    moscow ny logo
    Winter calligraphy fairy tale

    The light and transparent logo hints at garlands, streamers, whirling snowstorms, traces of skates on ice and frost flowers on window panes while its shape resembles a New Year ornament.

    moscow ny figures
    New Year motifs

    Release date: November 21 2013


    artistic director
    art director
    project managers
    The studio wishes to thank Anna Kovalevskaya and Ekaterina Pronicheva for their help with the project
    moscow ny border
    Openwork border with themed pictograms

    Elegant monochrome elements—the logo, the pattern, the border, vignettes and pictograms—beautifully blend with bright and cheerful color accents that radiate the New Year spirit.

    moscow ny jam
    Warming raspberry

    The guidebook contains information about the use of all style elements and recommendations on decoration of various city media.

    moscow ny bb colors
    The opening on colors
    moscow ny bb boards
    The opening on using patterns on billboards
    moscow ny bb scene
    The opening on stage decoration during festive concerts

    moscow ny promo

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