• Graphic design
  • 2014   2015  

    Visual identity for New Year celebrations in Moscow 2015

    Overview   Process  

    Task: to enhance the visual identity of New Year celebrations in Moscow.

    In 2015 The Best Winter City festival required additional elements for its visual identity. By the request of the Moscow Directorate of Public Events, sets of themed vignettes and pictograms and a new color solution for the festival were developed at the studio.

    Holiday in full color

    Release date: December 09 2014


    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    Darya Anikeeva
    Nadezhda Efremova
    Marina Maryina
    project managers
    Olga Kallaur
    Yulya Nikolaeva
    Traditional winter activities
    New Year ornaments

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