The making of the Discover Moscow promo website
Having obtained the client’s approval, starting to compile a short list of the buildings. Consciously abandoning all overly popular landmarks.
Deciding to go with the State Historical Museum, Ostankino Tower, Ploschad Revolyutsii Metro Station and the Stakheev Homestead.
Ultimately deciding no to use the Stakheev Homestead. The concept is approved. Time to collect the facts. Approaching the Ostankino press office, meeting with deputy director of the State Historical Museum, talking to historians.
Holding extensive photo shoots.
Starting to draw. (See the backstage pages for details about the creation of promo pages for Ostankino Tower and the State Historical Museum).
All reference information appears in popup windows which are positioned behind event illustrations where possible.
Buttons for moving on to the next event have arrows pointing to the location where it happened.
Descriptions of events are prepared by press offices and the studio’s editor.
Another designer joins in to help draw the Metro station. Creating a sketch with placeholders for the facts.
Choosing a better angle.
Drawing the interior of the station and various characters in the scene.
The result looks very natural but does not fit into the overall mood. The designer is advised to watch Grand Budapest Hotel as an example of excellent understanding of atmosphere and color.
Fragment of the illustration before and after the changes.
Each of the three pages include text explanation. Asking the editor to bring some life to these texts by adding information about the buildings while adhering to the main idea, which is to tell about the project through the prism of architectural construction. Drawing miniatures for the footer.
The type designer prepares page titles.