M.Video corporate typeface

Overview   Process  

Task: to create a soft grotesque typeface with rounded endings.

The typeface is suitable for writing banner headlines, catalog articles, navigation signs and text on the pages of M.Video corporate website. The calm and inconspicuous face includes four styles: regular, light, bold and bold condensed. Broad proportions, sharp endings of certain characters and considerable difference between the height of capital letters and ascenders give this new typeface a special character. It becomes more evident in larger sizes and improves legibility in smaller ones.

The typeface is created exclusively for internal company use


The new face pleases the visitors of the M.Video store 24/7

Release date: February 12 2013

Cast:

art director
Artemy Lebedev
secret adviser
Slava Kuteev
designers
Olga Umpeleva
Ksenia Erulevich
consultant
Taisiya Lushenko
project manager
Elena Khokhrina

The studio wishes to thank Gayane Bagdasaryan for her help with hinting and programming of the typeface




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