• M.Video
  • Typefaces
  • M.Video corporate typeface

    Overview   Process  

    Task: to create a soft grotesque typeface with rounded endings.

    The typeface is suitable for writing banner headlines, catalog articles, navigation signs and text on the pages of M.Video corporate website. The calm and inconspicuous face includes four styles: regular, light, bold and bold condensed. Broad proportions, sharp endings of certain characters and considerable difference between the height of capital letters and ascenders give this new typeface a special character. It becomes more evident in larger sizes and improves legibility in smaller ones.

    mvideo type
    The typeface is created exclusively for internal company use

    mvideo type ad

    mvideo type 24 hour
    The new face pleases the visitors of the M.Video store 24/7

    Release date: February 12 2013

    Cast:

    art director
    secret adviser
    designers
    consultant
    project manager

    The studio wishes to thank Gayane Bagdasaryan for her help with hinting and programming of the typeface


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