The making of the M.Video corporate typeface

Overview   Process  

Starting to work. Thinking how the full range of styles will look with required parameters. It has to be a soft grotesque with rounded endings and open characters.

mvideo type process 01

Using the type in existing layouts.

mvideo type process 02

Showing the result to the client. He doesn’t like the character of the face, it doesn’t catch the eye. The client asks to change the concept making the type more modern, expressive and interesting in shape.

mvideo type process 03

Deciding to use sharp endings.

mvideo type process 04

Making digits, math and currency symbols lower than capital letters.

mvideo type process 05

Writing the slogan in bold italics.

mvideo type process 06

Preparing the required character set.

mvideo type process 07

Sending the type for hinting and testing the result.

mvideo type process 08

The typeface works well even in the most extreme conditions.

mvideo type process 09

Order a design...