Napike Media Football League naming and identity
Napike is a media football tournament where instead of professionals, vibrant personalities play: artists, bloggers, influencers, former athletes, and other well-known football enthusiasts. A name, a logo and a bright visual identity based on it were created in the studio for the new tournament.
The name reflects the goal that every athlete strives for, while also referencing the surname of the inventor of this game format, former Spanish national team defender Gerard Piqué. The logo itself represents steps on the path to the coveted peak.
The horizontal version is specifically designed for narrow and elongated displays. The syllables are arranged in a row while maintaining their dynamic movement.
The letters of the logo form a cohesive branded pattern. It’s arranged in such a way that the main “step” version harmonizes with the regular linear version. Thanks to this feature, the logo is easily recognizable both vertically and diagonally.
For youth team matches, a special version of the logo is used, which is brighter and fresher than the main one. The greater variability allows for a more flexible use of this version.
The children’s version is painted in unexpected colors, resulting in a cheerful and energetic appearance.
