• Graphic design
  • New England
  • Corporate identity   Booklet   Stuff   Exhibition stand  

    New England corporate identity

    Overview   Clone  

    Problem. Create corporate identity for an investment project.

    New England is a new district to be developed in the south of St. Petersburg near Peterhof and Strelna. At present, this plot of land scheduled for residential and business construction is a field meant for growing cabbage. And in just a couple of years, if nothing frustrates the plans, it will be occupied by a satelite city built using the most advanced British construction technologies.

    We thought of a flying island to illustrate the project—it represents a piece of land making its way from Albion to the Northern Palmyra. We turned it into a logo and added nice slogans in two languages to appeal to both Russian and foreign investors.


    Colored logo with the slogan





    Black and white logo with the slogan



    Successful takeoff and landing

    Release date: March 12 2008

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designers
    Anton Shnayder
    Zhdan Filippov
    imposers
    Artem Shitov
    Iskander Mukhamadeev
    illustrator
    Oleg Tischenkov
    technologist
    Ignat Shametko
    copywriter
    Tatyana Devaeva
    translator
    Galina Kim
    managers
    Anna Aranovskaya
    Aleksey Luri

    It only takes forty seconds and our photocollection sky images to add a corporate touch to any photograph

    Envelopes, folders, letterheads, business cards and a CD



    CD on a thick gift plate—the patterns match if you rotate the disc



    Print ads feature diggers craving for the New England island


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