Newmark logo

• OverviewProcess
to create a logo.

Newmark helps people who would like to get a loan but get rejected by banks. The service analyzes possible reasons for the refusals and improves credit history (there is only one way to do this legally: get several new loans and carefully pay them back on time).

A laconic logo for the service was created at the studio.


In essence, the company is offering to fix a person’s credit reputation. Finding a graphic metaphor for this process.

The arrow shows the magical transformation of the old credit history into new, pure and flawless.

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The name of the company is prominently featured in the logo to help improve brand visibility.

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art director

project manager

Identities  Graphic design  Banks and financial institutions  Express design