Brand platform and identity of the company Nord
The Russian company Nord has been producing household appliances since 1963. Today, Nord assembles refrigerators at its own factory and also imports electronics from China. Combining foreign technologies with domestic assembly, Nord is gradually forming a new-generation brand and expanding its audience. In the studio, a brand platform was developed for the company and, based on it, a mesmerizing identity and a refreshing logo were designed.
At the core of the brand platform are four fundamental values: reliability, technological advancement, affordability, and care for the consumer. Such solid and beautiful appliances should be marked with a simple and modern logo.
The beauty of northern nature and the magical views of the aurora borealis became the source of inspiration for Nord’s identity. This rare optical phenomenon is an excellent symbol for a strong, confident company that produces the most modern devices.
In the monolithic and technological lettering, one can feel reliability and durability. The letters have strict typographic geometry but are stretched horizontally. The characteristic enlarged counter in the R determines the spacing between letters. Thanks to it, the typographic part looks like an independent mark.
The color palette includes rich shades of light green and dark blue. The glow is just like that!
The logo looks great both on household appliances and on souvenirs. The most delightful part is the special 3D version, on which the gradients of the mark shimmer realistically.
art director
designers
- Kydana Ignateva
- Yana Alenina
