• Graphic design
  • Logo and corporate identity for the Oral Surgery and Dentistry Department of the Krasnoyarsk City Children’s Hospital No. 5

    Overview   Process  

    Task: to create a logo and a corporate identity for a children’s oral surgery department.

    The oral surgery and dentistry department of the Krasnoyarsk City Children’s Hospital No. 5 is the only medical center in Krasnoyarsk region, republics of Khakassia and Tyva that provides rehabilitation for children with inflammatory diseases, traumas, tumors, and cogenital malformations of the maxillofacial region. A logo and a corporate identity for the department were developed at the studio.


    gdkb logo
    A cheerful and bright logo

    At the heart of the logo is an image of a smiling face composed from colored pebbles. The logo emphasizes the line of work of the department, while the bright colors hint at its specialization on children. Besides, a sail boat, sun and a rainbow can also be seen in the logo, bringing a good mood, confidence and hope for the best.

    Release date: December 10 2013

    Cast:

    art director
    Еrken Kagarov
    designer
    Ekaterina Chernyakova
    chief typesetter
    Iskander Mukhamadeev
    editors
    Anna Potapkina
    Katerina Andreeva
    project manager
    Svetlana Kost
    Typeface: Schlange
    gdkb balloon
    Get well soon!

    Rules for the use of the logo and of all the elements of the corporate identity are given in the style guide.


    gdkb bb stones
    Guide endpaper: pebbles form an expressive pattern.

    gdkb bb logo
    Opening with different versions of the logo

    gdkb bb colors
    Opening with corporate colors

    gdkb bb pattern
    Information about corporate patterns and examples of logo placement

    gdkb child

    In June 2014 the department will be holding a charity event “Operation Smile” where surgical help will be provided to all children in need free of charge.



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