The making of the logo and corporate identity for the Oral Surgery and Dentistry Department of the Krasnoyarsk City Children’s Hospital No. 5

Overview   Process  

Starting to look for key images and approaches. We think of hand animals, of a ship in the sea as a symbol of warmth and hope, of dancing children in the form of clover and of a smile as a simple graphic technique.

gdkb process 01

Leaving the two preferred approaches: the sun-moon, and the ship, but bringing in a mosaic wind of change.

gdkb process 02
gdkb process 03
gdkb process 04

Assembling all the essentials into a presentation.

gdkb process 05

The client chooses the ship. And asks to make a better version out of pebbles.

Getting inspired by natural forms.

gdkb process 06
gdkb process 07

Finding an intermediary option.

gdkb process 08

Continuing the pursuit for form, proportion and balance of inner elements.

gdkb process 09

Thinking about making a wordmark, but quickly dropping this idea in favor of a simple and neat logotype for the long name of the department.

gdkb process 10
gdkb process 11
gdkb process 12

Finding an acceptable solution that satisfies both the designer and the art director, but still trying out different variations of the logo and the type.

gdkb process 14
gdkb process 13
gdkb process 12

Settling on the color arrangement.

gdkb process 16

This is it!

gdkb process 17

Seven clear elements gave birth to a whole concept: a sail boat, sun, and a rainbow in a single image of a smiling face. And pebbles can be used to lay out different shapes.

gdkb process 18

Preparing another presentation and assembling the style guide.

Order a design...