• Graphic design
  • The making of the logo and corporate identity for the Oral Surgery and Dentistry Department of the Krasnoyarsk City Children’s Hospital No. 5

    Overview   Process  

    Starting to look for key images and approaches. We think of hand animals, of a ship in the sea as a symbol of warmth and hope, of dancing children in the form of clover and of a smile as a simple graphic technique.

    gdkb process 01

    Leaving the two preferred approaches: the sun-moon, and the ship, but bringing in a mosaic wind of change.

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    Assembling all the essentials into a presentation.

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    The client chooses the ship. And asks to make a better version out of pebbles.

    Getting inspired by natural forms.

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    Finding an intermediary option.

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    Continuing the pursuit for form, proportion and balance of inner elements.

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    Thinking about making a wordmark, but quickly dropping this idea in favor of a simple and neat logotype for the long name of the department.

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    Finding an acceptable solution that satisfies both the designer and the art director, but still trying out different variations of the logo and the type.

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    Settling on the color arrangement.

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    This is it!

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    Seven clear elements gave birth to a whole concept: a sail boat, sun, and a rainbow in a single image of a smiling face. And pebbles can be used to lay out different shapes.

    gdkb process 18

    Preparing another presentation and assembling the style guide.

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