Checking what countries the company works with. Developing an idea of the logo made of flags.
Adding the company name—each letter is a different flag.
Exploring a new direction.
Multiplying the variants, picking the right elements.
Art director: Kaleidoskope is a yes, the elements—a no. Too many details. And brighten it up.
Customer: The concept is great, just add pictures of the key sightseeings in the countries of our destinations.
Designer: Here is the way to instantly turn any photo of any country into your logo.