Papa Mozhet product packaging design
The Ostankino Meat Processing Plant has been operating since 1954 and currently produces 680 tons of sausages, ham, roast pork, bacon, brisket, lard, basturma, dumplings, pancakes, cutlets, frankfurters and pâtés daily. We came up with a way to refresh the packaging design for sausages under the Papa Mozhet brand while keeping the brand recognizable.
The new packaging features a bright element, a shifted yellow square with rounded corners that echoes the shape of the plant’s logo. It serves as a graphic focal point, referencing the parent brand and setting a dynamic tone for the overall design.
We paid special attention to the product photography. A sausage on a fork “rhymes” with the curve of the logo and, of course, draws even more customer attention—especially in variations with vibrant sauces.
As a result, the standard packs look striking and appetizing.
The new design is adaptable to all packaging formats and various product types.
Sausages for campfire and grill cooking, for making hot dogs and for barbecuing received alternative photos and packaging versions.
The bold and rugged packs look perfect in the strong hands of real culinary masters.
