Logo of the “Prosto Coffee Company”
Any barista, sommelier and pro
always consider it good form
to hold a cup of coffee with one pinky
and to importantly argue that coffee is “he.”
And about the coffee flour in the package,
about the grounds that will remain at the bottom,
we will still hear these phrases:
that this is also “he,” and not “she.”

And only we look at things simply.
For you it’s not “he,” for us it’s “it”:
simple, compliant with GOST standards,
normal coffee beans!


art director
designers
- Valeria Kovenskaya