• Graphic design
  • Pavel Ryabinin logo

    • OverviewProcess
    Task:
    to create a logo for a Russian clothing brand.

    Fashion designer Pavel Ryabinin creates modern apparel for women incorporating elements of the traditional Russian style. A logo reflecting the relevance of the designer’s collections and their ties to the national culture was created at the studio.




    The symbol combines the traditional and modern: a beautiful Russian woman delighted with her outfit rushes to share photos in social networks. The text points at the origin of the brand.

    pavel ryabinin city

    Fill patterns and the text portion of the logo can act as independent features and be used in the design of corporate materials independently from the logo.

    pavel ryabinin docs

    The logo’s contour forms expand the possibilities of its use: fill pattern or cutouts can be used on different media.

    pavel ryabinin bag

    art director

    • Artemy Lebedev

    designer

    • Anton Zhukov

    project manager

    • Denis Zhelezny
    Graphic design  Identities  Fashion  Express design