Las Vegas: NAB Show 2012 visitors studying Optimus Maximus, Optimus Popularis, and Optimus mini six at the studio’s booth.

Originally we planned to use black and white displays in Optimus Maximus keys. Pictured: studio senior engineer Maxim Pavlukhin showing demo circuit board with black and white LCD with 32 by 32 pixels resolution. Later on, we’ve changed out mind and Optimus Maximus went into production with full-color OLED displays with 48 by 48 resolution; black and white version went directly to archives.

Art director Timur Burbyev (left) introducing Rossia-2 TV channel crew to development progress of the studio’s Optimus keyboards family.

Art. Lebedev Studio online store office. Online store administrator Stepan Cheltsov demonstrates Optimus Maximus keyboard to the reporters of SLTV channel.