Logo and visual identity for Pioneer-Optic

Overview   Process  

Task: to develop a logo and visual identity for an eyewear distributor.

Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.

pioneer optic logo
Smart logo

Release date: December 22 2014


art director
chief typesetter
project manager

The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.

pioneer optic docs
Business documents

The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.

pioneer optic bb pattern
Pages on the corporate pattern

pioneer optic bb colors
Pages on corporate colors

pioneer optic girl

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