• Graphic design
  • Pizza Pi logo and corporate identity

    Overview   Process   Real Life  

    Task: to develop a logo and a corporate identity for a chain of pizza restaurants.

    Pizza Pi is a chain of affordable city cafés where customers can enjoy thin pizza baked in wood-fired ovens as well as other popular dishes of Italian cuisine. A logo and a corporate identity for the chain were developed at the studio.

    pizza pi logo main
    The logo

    The logo combines a slice of pizza with the letter Pi, while its colors hint at Italian Renaissance. Fluid lines and smooth character of the letters highlight the hospitality and cozy atmosphere of the restaurants.

    A bright pattern was created for various decoration needs consisting of popular pizza ingredients: tomatoes, olives, peppers, mushrooms and basil.

    Release date: May 19 2014


    art director
    chief typesetter
    type designer
    project managers
    pizza pi pattern elements
    pizza pi pattern

    The compact and carefully designed menu illustrates detailed descriptions of all dishes with large photographs.

    pizza pi menu cover
    Menu cover is decorated with the corporate pattern
    pizza pi menu spread varieties
    pizza pi menu spread snacks
    Mouth-watering photographs help to choose from the menu

    Café signs are made of plastic and polycarbonate with two types of illumination. The logo is manufactured by vacuum forming technology giving the text a pleasant volume.

    pizza pi sign
    For any façade

    Rules for using the elements of the corporate identity are given in the style guide.

    pizza pi bb colors
    Opening on colors and the logo
    pizza pi bb font
    Opening on the typeface and the sign

    pizza pi cook

    Order a design...